Mind on Nature – Sustainability for Home and Garden Since 1992
Our journey began in 1992 under the name L:a Fiskaregatans Trädgårdsbutik, with a charming shop in the heart of Lund, Sweden. By 1996, we were pioneers in e-commerce, offering Northern Europe’s most extensive range of flower bulbs and seeds. Collaborations with leading magazines such as Allt om Trädgård and Allers Trädgård, along with TV appearances as experts, quickly established us as a trusted name in garden supplies.
The Start of International Partnerships and Wholesale Expansion
In the late 1990s, we expanded our range by importing unique products from England and Denmark, items previously unavailable in Sweden. By 2000, we introduced a tailored price list and product range for resellers – marking the beginning of our wholesale operations.
In 2012, we moved our growing wholesale business to modern premises in the Gastelyckan industrial area in Lund, transitioning from our original rural location.
Exclusive Agents for Burgon & Ball in Sweden
As part of our commitment to offering premium garden tools and accessories, we are proud to serve as the exclusive agents for Burgon & Ball in Sweden. This renowned British brand, with a heritage dating back to 1730, is celebrated for its craftsmanship, design, and functionality. Our partnership ensures that Swedish customers have access to their outstanding range of products.
Challenges and New Beginnings – The Creation of Our Own Brands
A major turning point came in 2014, when our largest UK supplier filed for bankruptcy. While this was a significant loss, it provided an opportunity to establish our own brands: GardenMind, Reydig, and NatureMind. Carefully curated, our new product line reflected our commitment to quality, sustainability, and attractive design – principles that continue to guide us today.
Adapting to Change in Retail and the Pandemic's Impact
After 25 years in Lund’s city center, we responded to changing retail trends by relocating to smaller premises on Skomakaregatan in 2017. However, the challenges of the 2020 pandemic led us to close the store and focus on a showroom concept connected to our warehouse in Gastelyckan. This space offers both resellers and private customers the chance to experience our products in a safe and welcoming environment.
A New Chapter – The Birth of Mind on Nature
In 2022, on the occasion of our 30th anniversary, we rebranded as Mind on Nature – a name that better reflects our dedication to sustainability and our diverse customer base in Sweden and beyond. Today, we offer a carefully curated selection of sustainable products for home and garden. Our resellers include design stores, garden centers, and florists across more than 15 countries, including Germany, the USA, and other European markets.
Visit Us and Join the Movement for a Sustainable Future
We warmly invite businesses and private customers to visit our showroom in Gastelyckan, Lund. Discover how, together, we can create a greener future with innovative, sustainable solutions for home and garden.
Welcome to Mind on Nature!
Gunilla and Bengt, Mind on Nature